Overview
Siyona Tech focuses on creating high quality, custom e-learning experiences that elevates corporate training, through gamification techniques and storytelling, which engages and captivates learners, delivering education and key skills
that last.

Challenge
As a well-established SME in the e-learning industry, Siyona Tech wanted to refine their branding, marketing collateral, and design an attractive stand for their submission to London ExCel’s Learning Technologies tradeshow. Alongside this, as a designer on the team, we continued to work with clients on e-learning projects, delivering high quality platforms, personalised to their visual identity and education needs.

Goal
Liaising with the founder and design team, we refined Siyona Tech’s brand identity, ensuring it remained recognisable, but conveying a more modern, approachable and fun look, which embodied the company’s core value of building relationships with ‘happiness and grace’. The identity was embedded internally and externally, from marketing brochures, to email signatures, Linkedin banners and our stand at Learning Technologies.

I worked on a number of e-learning projects with various clients during my time at Siyona Tech. The mission was to ensure these typically ‘dry’ or complex, compliance-driven e-learning topics, were brought to life, becoming more immersive, story-based/scenario-based and engaging. My two noteable favourites being ‘Cyber Incident Management’ and ‘Insider Trading’ (more below).

Result
The founder, partners and clients loved Siyona Tech’s refined look, with many stating that it reflected the company well. In the same year, the company won several awards at the Learning Technologies Awards, including ‘Best use of social & collaborative learning’ and ‘Excellence in the design of learning content’.

Our e-learning experiences were always positively received by clients. Incident Management and Insider Trading were a hit when rolled out within the respective companies. Users particularly enjoyed being a part of the narrative, understanding impact from their answers, making them feel more confident when applying their knowledge to real-world situations.