I’m a brand and marketing designer with
8+ years in the industry, and a lifetime of curious creativity.
As a kid, I armed myself with stationery, paper scraps and stickers. I was drawn to fiction books, rather than textbooks. The fun part of school was decorating my bag, doodling in notebooks and asking my mum to help me make ‘a cool new denim pencil case’ from some old jeans. I think you get it.
This continued throughout my school years; I’m the rare Asian who is actually terrible at maths!
But what I lack in maths, I made up for creatively, earning awards in school for art and design, and graduating with a first class degree in graphic design.
Although my creative career hasn’t followed a straight trajectory (more on that later), I have had the pleasure of working across several industries, from commercial, to tech, to e-learning, to charity; building a creative career my younger self couldn’t have imagined.
Hi, I’m Jodie 👋
Let’s take a little walk…
Throughout school and university, I would pick up odd-jobs, so you could say I started my professional career long before my first ‘official’ job after education.
These jobs ranged from branding my cousin’s driving business to creating the visual identity and producing simple animation for the university’s student Youtube channel. Little did I know, these seemingly ‘small’ jobs, all helped to shape my love for brand design.
What I love most about brand design isn’t simply the logo - it’s everything underneath it. The guidelines, the systems, the voice and values that give a brand something to practically grow from. I’m the kind of designer who gets genuinely excited about a well-structured brand document, and equally happy to roll up my sleeves on artworking and production; working both strategically and meticulously.
I work brand-led, not ego-led. That means, my preference and style doesn’t equal yours. I’m here to provide attention, consistency and a clear understanding of what your brand is trying to say.
As I mentioned, my creative career has not followed a straight path - but what does in life?
After a few years working in-house - including a role as lead designer on a brand overhaul for a BIM tech company, and working for well-loved commercial brands like Ghost and Hawaiian Tropic - I took some intentional time out. Being a creative visual communicator had been my whole life — I couldn't differentiate work from fun. I thought I was ready to pivot into something else altogether.
I carved time to return to more analogue creative outlets, like clay and illustration. I invested in my physical and mental health through reading, journaling and exercise. I learned to switch off.
But over time, I found myself saying yes to some ‘odd-jobs’ when opportunity arose. I wasn’t as done with design as I thought.
Coming back to design now feels less like returning to a job, and more like returning to the thing I’ve always had a calling for.
