Editorial & Report Design
Mencap
Client
Mencap
Industry
Non-profit/Charity
Role
Freelance Designer
Collaboration
Senior brand designer
Deliverables
Brand collateral (print & digital)
Editorial & report design
Business communication assets
Overview
Mencap is a UK charity, founded in 1946, with a mission to support individuals with learning disabilities to live their lives
to the full.
Challenge
I work with Mencap to design digital and print communications, including reports, posters and campaign and marketing materials. Liaising with their senior brand designer, I help to take detailed, information-heavy content and tranform it into structured, engaging, and most importantly, accessible formats, suitable for a wide variety of audiences.
Goal
In previous projects with Mencap, I have created impact reports in collaboration with Omaze. This report documents the community and partnership impacts made in the past six months. Both digital and print versions of the report were shared internally and externally across stakeholders.
I also designed a 50-page printed publication and interactive PDF, which shared personal stories from Care & Support Alliance members, and their experiences with Mencap. This publication was received by stakeholders, partners and government officials at Parliament.
I also worked with the Mencap Trust Company team to create leaflets, posters, letterheads and feedback postcards for internal and external use across England, Wales and Northern Ireland.
Result
It is always a pleasure working with Mencap, I enjoy finding creative ways to present information, while adhering to brand guidelines. My work has always been well-received with minor feedback rounds. I am proud to work with such a wonderful charity, knowing my work is making an impact for such a great cause.
