Ghost Fragrances was one of Designer Parfums’ first acquired brands and the first brand I worked on when joining the company. During the launch of Ghost Dream, I played a key role in artworking and brand execution, ensuring
all packaging, visuals, and marketing materials were accurate, consistent, and aligned with established brand guidelines.

Following the success of this release, I worked closely with both the NPD and marketing teams on a range of seasonal campaigns, including Christmas and Valentine’s gift sets. This involved adapting core brand assets across packaging and promotional materials while maintaining quality and consistency at scale.

Seeing these products launch in-store and resonate with consumers reinforced the importance of detail-driven design and strong brand systems within a fast-paced commercial environment.