Overview
Ghost Fragrances was one of Designer Parfums’ first acquired brands, a popular high-street name, recognised by their iconic crescent moon-shaped fragrance bottles.

Challenge
Ghost was popular with teens and young adults who moved onto more mature fragrances as they hit their 20s-30s.
Designer Parfums’ goal for Ghost was the elevate the brand to grow with their customer base, and expand Ghost from ‘just a fragrance’ to a lifestyle; a signature scent that moved with you through any age, mood or occasion.

Goal
Following the launch of the new scent, Ghost Dream, under the guidance of the design lead and new product development and marketing teams, we developed a more mature, feminine concept for the Ghost brand. Working with photography and socials to create new material for a growing audience, while maintaining Ghost Frangrance’s brand identity.

Liaising with print and external vendors, I worked on artworking and brand execution, ensuring all packaging and marketing materials were accurate, consistent and aligned with brand guidelines. I also designed the packaging and marketing assets for our season campaigns: Christmas Minis, Christmas Baubles and Valentine’s Giftset.

Results
The new look of Ghost Fragrance was a hit, it was well-received on social media, maintaining existing customers and positively reveiwed by influencers and audiences coming back to the brand. Within the same year, Ghost Dream was awarded ‘People’s Choice For Women’ by ‘The Fragrance Foundation’.