Overview
DDC Solutions is a construction technology start up using BIM to become leaders in improving construction project management, sustainability, efficiency and safety. The business needed to refine their identity, establish brand consistency and streamline their marketing strategy.

Challenge
The business had already built up some loyal clients, but fresh out of Covid, they struggled to gain any new leads. The brand refresh needed to have a modern look and a fresh marketing angle to appeal to new audience, while remaining true to their core values and recognisable to the existing clientele.

Goal
Working closely with the founder and leading the design and marketing team, the goal was to refine DDC’s existing logo and build brand guidelines and assets around it. The priority was to ensure the company’s values and visions were conveyed. Through quarterly marketing and social media campaigns, we ensured consistency across all touchpoints, and worked on maintaining engagement with new and existing audiences.

Results
A clean, modern logo and visual identity that was well receieved, established clear brand guidelines, streamlined internal workflows, assets and collateral. Doubled visibility and engagement across social media platforms, and nominated in the top 75 for the ‘100 Top SMEs 2023’ - the company’s first award!