Hawaiian Tropic is a fun summer brand offering skincare and fragrance mists for exotic sun seekers and beach lovers everywhere.
Designer Parfums, Watford, UK
As a junior designer at Designer Parfums, I had the opportunity to work in-house and hands on with some popular fragrance brands, including Ghost Fragrances and Hawaiian Tropic, as well as celebrity fragrances such as Ariana Grande, Jennifer Lopez and Naomi Campbell.
The core of my role was to support senior members of the team with artworking for each brand, ensuring deliverables were correct to brand guidelines before going live or to print. This was inclusive of, but not limited to, POS displays, magazine spreads, visuals, packaging, tags/labels and marketing material.
I also worked regularly with the head designer, NPD and marketing team to conceptualise new products and fragrance flankers, particularly for Ghost Fragrances and Hawaiian Tropic.
Following the core collection, I worked with the lead designer, NPD and marketing team for the new Neon Collection range of Hawaiian Tropic. I was heavily involved from start to finish, conceptualising labels, visuals, magazine spreads and POS displays. I also designed marketing material and competition packs that were sent to stores to build excitement for the launch. The liquid reactive blotters I created, which revealed a colourful neon pattern when the fragrance was sprayed on them, were well-received by consumers.
Following the success of the new range, I continued to work with the NPD team to design summer giftsets that were released a few months after.
Social Media Activation for launch across UK Superdrug stores.